Advertising Bonus 2018


All the info on tax incentives for advertising investment

Important news is coming for those who decide to invest in advertising campaigns in newspapers, periodicals, television and radio: as of this year they will be able to enjoy important economic benefits.

What is the 2018 Advertising Bonus

Thanks to the 2017 Corrective Maneuver, there will be an attractive tax incentive for advertising investments made in these media: from 75 percent for large enterprises and the self-employed, up to 90 percent for SMEs, micro enterprises and innovative start-ups.

How to access it

Very important note: the bonus will be granted to businesses and self-employed people for advertising campaigns not only in traditional media such as newspapers and periodicals, but for the first time also in online newspapers. The Corrective Maneuver also talks about retroactive time extension of application of the tax credit, thus including the second half of 2017.

However, we are waiting for the government’s Implementing Decree, which – to date – has not yet been published.

For more in-depth info on 2018 advertising bonus, requirements and tax credit download the document.

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