Pharmanutra S.p.A. launches new multichannel campaign “Be prepared” with Spada Media Group
Dedicated to the ApportAL® nutritional supplement.
The nationwide campaign includes TV passages, digital activities, and print advertising.
Pisa, March 5, 2020 – Pharmanutra S.p.A. (Aim Italia-Ticker PHN), a leading pharmaceutical company in the field of iron-based nutritional supplements, is launching a new advertising campaign dedicated to ApportAL®, the innovative nutritional supplement containing as many as 19 elements to strengthen immune defenses.
Spada Media Group’s campaign
Created and planned by Spada Media Group, a well-established marketing agency that has been working with major Italian and international companies for years, ApportAL®’s online and offline brand awarness campaign will run nationwide throughout March. The campaign on the Mediaset and La7 television networks, airing from Monday, March 9, will be supported by specific planning in national magazines and newspapers, as well as digital activities, the focus of which will be the new website www.apportal.it.
Thanks to the development of Sucrosomal Technology®-the innovative PharmaNutra patent behind the success of the SiderAL® line of products-in 2018, ApportAL® was born, the first nutritional supplement that brings together the properties of as many as 5 minerals (iron, selenium, zinc, iodine, magnesium), as well as vitamins, amino acids and plant extracts. All the minerals contained in ApportAL® have been enhanced through Sucrosomal Technology®, thus creating a complete product suitable for all ages, featuring unique immunodefensive and immunomodulatory properties, as well as tonic, energizing and muscle-building actions.
Gianluca Gracci, marketing and communications manager of PharmaNutra S.p.A., says: “We strongly believe in the effectiveness of ApportAL® and decided to focus on the claim “Be prepared” to make explicit the unique features of the product. The simple and direct campaign, declined on the different channels, focuses on the importance of protecting, supporting and strengthening one’s immune system, especially during seasonal changes and in times of stress. Weakening of immune defenses in these contexts is common to people of all ages, from the youngest to the elderly. I am confident this project will allow us to better communicate the effectiveness of an innovative product like ApportAL®.”.
“Research has always been the strength of PharmaNutra Group, which differentiates itself from other companies in the OTC market through the quality of research that has brought concrete scientific results to support our products and technologies. ApportAL® is a complete nutritional supplement that concentrates the best of our technology and research in a single sachet.”, comments Roberto Lacorte, Vice President of PharmaNutra Group.