Pharmanutra S.p.A. launches the new multi-channel campaign “Get ready” with Spada Media Group
dedicated to the nutritional supplement ApportAL®.
The nationwide campaign includes TV shows, digital activities and print advertising.
Pisa, 5th March 2020 – Pharmanutra S.p.A. (Aim Italia-Ticker PHN), a leading pharmaceutical company in the field of iron-based nutritional supplements, launches the new advertising campaign dedicated to ApportAL®, the innovative nutritional supplement containing 19 elements to strengthen the immune system.
Created and planned by Spada Media Group, a well-established marketing agency that has been collaborating with important Italian and international companies for years, the ApportAL® online and offline brand awareness campaign will be active throughout the month of March. The campaign on the Mediaset and La7 television networks, broadcast from Monday 9 March, will be supported by specific planning for national magazines and newspapers, as well as digital activities, the focus of which will be the new website www.apportal.it.
Thanks to the development of Sucrosomial® Technology – the innovative PharmaNutra patent at the basis of the success of the products of the SiderAL® line – in 2018 ApportAL® was born, the first nutritional supplement that combines the properties of 5 minerals (iron, selenium, zinc, iodine, magnesium), as well as vitamins, amino acids and plant extracts. All the minerals contained in ApportAL® have been enhanced thanks to Sucrosomial® Technology, thus creating a complete product, suitable for all ages, characterized by unique immunodifensive and immunomodulating properties, as well as tonic, energizing and muscular actions.
Gianluca Gracci, Marketing and Communication Manager of PharmaNutra S.p.A., states: «We strongly believe in the effectiveness of ApportAL® and we have decided to focus on the claim “Get ready” to explain the unique characteristics of the product. The simple and direct campaign, spread across the various channels, focuses on the importance of protecting, supporting and strengthening one’s immune system, especially during seasonal changes and in times of stress. The weakening of the immune defenses in these contexts is common to people of all ages, from the youngest to the elderly. I am confident this project will allow us to better communicate the effectiveness of an innovative product like ApportAL®.»
«Research has always been the strength of the PharmaNutra Group, which differs from other companies in the OTC market thanks to the quality of research that has brought concrete scientific results to support our products and technologies. ApportAL® is a complete nutritional supplement, which in a single sachet concentrates the best of our technology and research.», comments Roberto Lacorte, Vice President of the PharmaNutra Group.