Banners on portals and apps in Programmatic mode
The Covid emergency has increased exponentially the search for information on news portals and newspapers.
We can plan on a large number of portals, premium sites and apps, such as. Corriere, Repubblica, Sole24Ore, ilMeteo.it, 3BMeteo, La7, through Real Time Bidding, an innovative web banner planning system, in apps and videos, which uses specific algorithms with which it is possible to geolocate and display ads only at potentially interested people. In this way we can create display and video campaigns that automatically profile the target, optimizing the CTR and CPC according to the user’s navigation path and allowing to obtain high quality leads at a low cost.
Native videos on web and social
The Covid emergency also increased exponentially the time spent by users on digital devices.
The NATIVE VIDEO system allows you to make a video spot or with brand content appear, in portals and newspapers in which there is a brand protection (there is no user generated content) or on social networks, and do it appear as integrated and coherent content with what you are watching. The delivery system can be set up as Cost Per Completed View, guaranteeing the customer that he has paid for the whole view of his video.
As for the RTB, Native Video can also be purchased in this period with a reduction on the starting CPM of 20% compared to the usual. Finally, on the schedules scheduled by the end of the month, the in Read Social Video product with purchase at Cost Per Completed View provides a minimum guaranteed reduction compared to the FB or IN benchmarks of 20%.
To request a personalized quote, fill out the form on this page or send an email to email@example.com
For more information on the type of service, see the section dedicated to RTB digital advertising.