National TVs are the most important mass media in Italy, capable of renewing itself year after year but always able to reach millions of people with great effectiveness. In the current lockdown situation, they have reached increases in use of up to 30% compared to the same months of previous years.
Local TVs, on the other hand, are now a valid advertising alternative for companies that do not need to promote themselves all over the peninsula.
We can plan advertising campaigns on any broadcaster and on the best satellite TV channels, dedicated to sport, entertainment, culture, science, cinema, fashion, music. In this period very interesting promotions are available for new customers, for example the second week as a gift.
Smart-TV to communicate to specific targets
The Smart and Addressable schedules represent the evolution of television planning.
They are transmitted both via satellite (on screens of those who own the latest generation of decoders, e.g. SKY), and via free to air channels (digital terrestrial, but only on smart TVs connected to the Internet).
These types allow you to reach the TV audience closest to the target of communication with an advertising campaign targeted and targeted on quality content, for any business and market segment.
The audience can be selected through socio-demo variables or, by interest or by geographical area (regions, provinces and municipalities). The formats that can be planned are different: classic TV commercial, minivideo, L-shape banner with click to minisite, click to video, etc.
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