From 18 to 20 October, the Retail Business Forum 2020 will be held, the event organized by Richmond Italia in Rimini in the Gran Hotel conference area.
The event includes B2B meetings between Delegates and Exhibitors of digital marketing. An event that, given the crisis caused by the Covid-19 pandemic, becomes the most suitable place for the “technical tests” to restart the sector, trying to imagine new formats and discussing new versions of the business. The Retail Managers will also have the opportunity to follow training courses with the best experts in the sector through interventions, seminars, workshops and working groups.
Among the Exhibitors there will also be Spada Media Group together with the partners SiComunicaWeb and Touchware, with whom a seminar will be organized on the theme “How to support sell out and track sales with B2B and B2C solutions”. During the meeting it will be illustrated how digital transformation projects, HR and processes are fundamental drivers for obtaining results in terms of sales. The theme of engagement solutions (AI, machine learning and big data) dedicated to the target seller/customer to maximize and measure performance will also be explored; Finally, an interesting case study of a well-known Italian fashion company will be presented for which an app has been developed to increase sell-out by encouraging staff through self-certification of product sales in the various stores.
For the Agency, this event will be an important opportunity to explore new business opportunities and, above all, have a discussion and exchange on new solutions to restart and face 2021 with an edge.