Spada Media Group participates in Milan Digital Week 2021: toward an equitable and sustainable city

We can finally announce Spada Media Group‘s participation in Milan Digital Week 2021! In fact, the agency will be present in the online schedule with a free webinar focused on web marketing. The appointment is for March 19, from 4 to 5:30 p.m. The famous event in Milan, which for several years has been an opportunity for reflection and discussion for citizens, will be held from March 17 to 21 and will involve numerous players in the sector, confirming it as one of the most important and prominent Italian events in the field of digital culture and innovation.

What is Milan Digital Week

Established in 2018 within the Municipality of Milan, specifically thanks to the Department of Digital Transformation and Civic Services, the initiative aims to show citizens how the digital sector now influences their daily lives and how it improves them, both from a personal and professional point of view. Each year, keywords and themes are chosen around which to implement the proposed events, ranging from meetings to panel discussions, from exhibitions to seminars. The week’s program is very rich and varied, focusing on the languages and impact that new technologies are having in recent years in order to increase knowledge and enhance the culture of innovation.

The 2020 edition, after being postponed due to the Covid-19 pandemic that halted traditional demonstrations and events, was held in May in its online-only version but still managed to register more than 120,000 participants marking a huge success.

MDW 2021 edition: schedule and themes

Following the success of last year’s all-digital event, the 2021 edition of Milan Digital Week will also exploit the potential of the site-platform to host scheduled events. In fact, the Call For Proposal, which ended on Feb. 12, allowed for the collection of ideas and event proposals from citizens, students, professionals, companies and other businesses to create a schedule of meetings aimed at uncovering the realities that are being transformed precisely because of digital tools. Indeed,Councillor Roberta Cocco stressed that the event is “the best way to close this difficult 2020″ by calling together “the energies, ideas and challenges of our city to build, together, the schedule of the most important Italian event dedicated to digital.”

The theme will be that of the Equitable and Sustainable City: l’equity is seen as a prerequisite for all players in society to have a more harmonious relationship with each other, while the sustainability is understood as the passage of knowledge and knowledge between generations, especially today when economy, society and environment are increasingly interconnected and inextricably intertwined.

Spada Media Group’s contribution to the 2021 edition of MDW

Spada Media Group will participate with a free training webinar titled “Web Marketing Tree: how to create an effective and innovative marketing strategy” curated by agency CEO Federico Spada to be held on Friday, March 19, from 4 to 5:30 p.m.

The event is one of several topic areas offered with the goal of delving into the Web Marketing Tree Model in relation to new digital transformations by examining industry trends. Objectives include examining best practices and exploring useful tips for implementing effective strategies at each stage of the web marketing funnel (awareness, consideration, loyalty and advocacy) by making the most of the model for innovative strategies and campaigns.

Participation in Milan Digital Week represents an important moment of discussion and knowledge sharing, an opportunity to address important issues in the challenge against time that sees people and companies like Spada Media Group involved in a major epochal digital change.

Don’t miss this important event: click here to register for free.

Visit the official MDW website at this link:

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