WordPress is one of the most widely used CMS (content management system) in the world. The reason for this success is quickly stated: using WP, in fact, it is possible to create quality websites characterized by intuitive and flexible management areas that can be exploited-for example, for periodic updating of site content-even by inexperienced users.
Let’s find out, then, all the advantages of WordPress and how to make the most of them.
Why use WordPress?
Why use WordPress? We have already given a satisfactory answer to this question: because. platform allows any person wishing to create their own website to do so in a few simple steps. Let’s go into detail, however, and take a closer look at what the main reasons are for choosing WordPress specifically and not another similar platform.
- It is easy and intuitive
The WordPress interface is very easy to use, even for first-timers. In addition, being open source, the platform can be modified at any time by developers to integrate it with new features capable of making it even easier and more personalized to use. Behind the scenes of WordPress works a community of developers, whose job is to progressively improve the platform, fixing any bugs that emerge and increasing its security.
- Themes for everyone, free or paid
A successful website is such because it best expresses the brand or professional whose showcase it represents, and because of this, it must be customized with extreme care. In the case of WordPress, there are plenty of templates to choose from to create the look you want for your website, and you can opt for free or paid solutions as needed.
- You can enter content conveniently and quickly
One of the main advantages of WordPress is the ability to quickly create new pages, a feature that results in keeping a website constantly updated. This is very important for the success of the site itself, which otherwise may be neglected and, as a result, be unattractive to users.
- Lots of plugins for maximum versatility
Another very interesting aspect of WordPress concerns the possibility of integrating the site with a wide range of plugins: these are programs that interact with the platform and integrate functionality to the website (e.g., social sharing, management of SEO aspects, etc.). Again, you can choose between free and paid ones, depending on your needs.
- An SEO-friendly platform
Why choose WordPress? One of the most valid reasons is that it is an SEO-friendly platform, a feature that makes it particularly attractive to those who want to not only have a website that best represents their business, but that can also reach a large number of potential customers.
In what terms is WordPress SEO-friendly? For example, with clean code and the ability to rewrite permalinks, you can increase your site’s visibility on search engines. But not only that. By properly optimizing titles, page descriptions and other meta tags, you can further improve your site’s organic ranking.
- One, none, a hundred thousand
In order to answer the question, “why use WordPress?” fully, it is also necessary to mention another important advantage that this platform has, and that is The ability to be used by more than one user. This is a particularly useful feature if, for example, you need to manage a blog section within your site. At this juncture, different authors can operate independently by registering their profiles within the dashboard but without making structural changes to the site (a task that is the sole responsibility of the administrator).
WP: the numbers of success
The advantages offered by this platform, as we have seen, are numerous, so much so that it is estimated to be one of the most popular CMSs worldwide for website creation; specifically, it is estimated that about 40 percent of sites are built right through WordPress (source: W3Techs). Important numbers that testify to the success of a platform that, for the future, will be increasingly rich and complete with new tools and features, responding as effectively as possible to the different needs of users, with the aim of offering a complete and versatile service.