Strategies to promote your e-commerce and increase online sales


It is time for e-commerce now more than ever. Why, then, not try to enhance your online sales channel? We take stock of how to promote an e-commerce site and increase its sales by revealing some simple strategies.

How to promote an e-commerce site

Well begun is half done.” That’s right, it is never a case of wasting time; the initial choices are, almost always, the ones that define the path. So, attention should be paid even before the launching the e-commerce site , going to choose the right specialists, human resources. We are talking about developers, UI/UX designers and communication and marketing experts who, with an intertwining of skills, will define the look of the portal (always SEO oriented), favoring its indexation and optimal navigability for the user.

Once we get going, the question that arises is, how do we generate interest and convert into orders? It is known that it is not easy and the competition is high, which is why it is essential to study an ad hoc business plan, focusing heavily on promotion with careful diversification of the budget designed for launching the business.

It involves embarking on a digital marketing journey, so as to take advantage of the potential offered by social media, Google (both through optimal site placement and Ads campaigns) and, ultimately, increasing the mailing list for sending newsletters.

3 solutions for e-commerce growth

The challenge is considerable: top numbers and quality are necessary for successful e-commerce.

Let’s see what are 3 strategic solutions for e-commerce growth.

1) SEO + Google Ads: so, on the one hand, SEO-processed content that ranks in Google’s organic SERP, among the results of “navigational” searches that identify the products sold. The other side of the coin is Google Ads, investing some budget in campaigns built on commercial keywords, enabling touching a purchase-oriented target audience and initiating retargeting processes.

2) Social Media Marketing: being on social media is a must for comprehensive communication. The social media manager will act on engagement and profiling for sales. Facebook and Instagram do, in fact, make high audience engagement possible. In addition, promotional actions (advertising campaigns) can be set up for e-commerce, with measurable goals.

3) Press office: that the old tam-tam is always a winner? The answer is yes. P.R. should not be underestimated, declinedin traditional and digital, allowing you to find business partnerships that can give a boost to the visibility of the e-commerce platform. Commodity for trade could be backlinks. In addition, relationships with influencers and other blogs can also help (advertising through “blogger outreach“).

Finally, there is another item to put on the list: chatbots, or instant messaging that can give useful customer care service-answering questions quickly. In addition, the data collected in this way can come in handy for defining data-driven marketing campaigns and in retargeting, thus used for sending targeted and geolocated offers.

But once promoted, how to increase e-commerce sales?

How to increase the sales of an e-commerce

The goal remains clear and vital for an e-commerce: the steady and growing sale of products. But how to do it? Defining a sales strategy so as to establish a precise relationship with customers.

So, it is necessary to follow precise steps that include:

  • An assessment of one’s position in the market;
  • The identification of buyer personas (i.e., ideal customers);
  • The conduct of a SWOT analysis (to assess strengths, weaknesses, opportunities);
  • The setting of sales targets;
  • brand promotion;
  • The curation of portal content and communication.

Never, then, ignore problems that may arise such as:

  • suboptimal navigation;
  • Poor and outdated product information;
  • unclear service-related pages;
  • Lack of value that arouses a need;
  • Poor communication with customer service.

The value of a newsletter and a blog

Another point to be addressed is that of Newsletters, which are essential when running an e-commerce business. Newsletters, in fact, are a direct channel through which to keep users constantly updated on news and offers.

Yet, they must follow some very specific rules in order to be successful. First, the logic of audience segmentation, so-called profiling, should be considered.

The second indication is regulatory and concerns the collection and storage of email addresses, which must be carried out in compliance with the GDPR, with the obligation of the protection of personal data and consumer privacy throughopt-in, by which the customer expresses his or her consent to the use of his or her personal data.

In doing so, the newsletter will be a valuable means of promotion and conversion .

Last element to consider? Blog. Already, although it is an e-commerce, promotion, indexing and intercepting users can be made possible precisely by the value of information.

With good keyword research and well-thought-out editorial plans, you can always win new users and from the articles trigger an inbound marketing process.

In conclusion: a model e-commerce requires clear and timely information, need generation and constant attention to consumer and market demands, and… dulcis in fundo, a pinch of luck, which never hurts!

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