On the occasion of World Day for Rheumatic Diseases on October 12, 2021, APMARR – National Association of People with Rheumatologic and Rare Diseases – has launched a major new communication project by entrusting the new Out of Home advertising campaign to Spada Media Group.
Spada Media Group’s campaign
The focal point of that campaign is the new 30-second spot, created by Lorenzo Marini, Group, on air in Milan’s subway TVs, from Monday, Oct. 11, and, indeed, Tuesday, Oct. 12, 2021; it will also be visible on the maxi screens in Milan’s Central Station.
Who APMARR is.
APMARR(National Association of People with Rheumatological and Rare Diseases) was established to protect rheumatology patients, with the aim of improving the quality of care and life of people with these diseases.
Other main goals of the association include the desire to inform citizens about chronic disabling diseases, to raise awareness among the public and the political class in order to bring about the introduction of national-level social and health policies.
More information about the association can be found at www.apmarr.it.