SiNSAY chooses Spada Media Group to manage communications in Italy

SiNSAY, a Polish fashion and interior design brand, lands in Italy and chooses to rely on Spada Media Group to launch its products on the Italian market.

SiNSAY chooses Spada Media Group for communication management

A Milan-based communications agency, Spada Media Group has been working with major Italian and international companies for years and was recently chosen by SiNSAY for the total management of brand communication in our country. In fact, the agency handles not only the management of the Polish brand’s social channels, but also media planning,event organization, andpress office management.

A project that, to date, has involved more than 200 mini and big influencers, including many well-known faces such as Miriana Trevisan, Cecilia Capriotti, Giulia Belmonte, Ivana Mrazova, Giovanna Abate, Giulia Amodio and many others, who participated in the launch campaign. They are joined by Melita Toniolo and Martina Stella, who recently lent their faces and Instagram profiles to the SiNSAY campaign for the Back To School line-the new fall collection for school-age children and teens.

“This is a project that is gathering public enthusiasm with remarkable results, which is a great satisfaction for us,” comments Lorenzo Spada, Co Founder of Spada Media Group. Together with our team and the client board we are building a stronger identity for SiNSAY in the Italian market. Goals include increasing its brand awarness and ensuring its proper positioning. Through our influencer campaigns, associating the brand with well-known faces in the general public, we are empowering and broadening the different targets of new customers by inviting them to discover the SiNSAY world and visit the online store.”

Sword Media Group

Spada Media Group presents itself as a key partner in the planning and implementation of digital and traditional advertising campaigns: it operates both as a media center and as a web agency and consulting firm.

Leading the agency is Federico Spada, Chief Executive Officer, with a proven track record in marketing and advertising, along with Lara Ricciotti, Chief Operation Officer, responsible for coordinating the agency’s Press Office, production and creative area, with established experience in Marketing, Communications and Public Relations. Rounding out the company’s board is Lorenzo Spada, chief commercial officer, who is in charge of B2B and B2C marketing strategies, business plans, and commercial direction.


SiNSAY was founded in 2013 as a brand dedicated to a very young target audience, but over the years it has moved to a wider audience, including adults and families. Characterized by a casual style, it offers its customers a wide range of products, divided into four major macro-categories: women’s, men’s, children’s and home.

The Women’s collection is the flagship area of the SiNSAY brand and offers a wide range of clothing, from the simplest and everyday wear, to the latest trends; through special collections, sportswear and maternity world.

The Men’s category, on the other hand, offers a wide selection of essentials, practical accessories and the best trends.

In the Children’s department, however, you can find adorable clothes and accessories for toddlers and fashion solutions for teenagers to accompany them at every stage of their growth.

Finally, SiNSAY’s “extra gear” is the Home collection, which includes original and fancy items to tastefully furnish the living room, kitchen, dining room, children’s room and bathroom. The wide selection of products follows the latest market trends, allowing the Polish brand to be recognized and stand out clearly from its industry competitors.

SiNSAY is an international company with great potential that will undoubtedly reach important milestones in our country in the coming years: in fact, it is a fast-growing brand, capable of making inroads with the general public thanks to its wide choice of products and excellent quality associated with competitive prices. Potentialities that Spada Media Group will be able to highlight through the important marketing projects in the coming months, thus succeeding in affirming even more the presence of the Polish brand in our country.

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