Milan, January 31, 2023 – Kyocera Document Solutions Italy – Sales Company of Japan’s Kyocera Group-a supplier of multifunctional systems and printers, and a technology partner for document solutions and professional pre- and post-sales services-makes its television debut with a campaign promoting solutions that support smart working.
Kyocera Document Solutions debuts on television
The TV campaign went “on air” in prime time on LA7 on Sunday, January 15 during Enrico Mentana’s TG LA7 program and will continue to be carried on the network in the following weeks. The commercial aims to increase Kyocera’s brand awareness and revolves around the company’s core values: focus of the video, in fact, is to communicate that-through smart multifunction systems and cloud-based document management solutions-it is possible to “transform the workplace into something really smart,” as recalled by the payoff, giving business continuity between home, work, and travel.
In fact, today’s global work scenario requires a hybrid way of working and organizations are forced to find the right solutions to make employees productive anywhere, anytime and from any device. Kyocera Document Solutions Italia, thanks to its experience in this field and its technological innovation, is able to provide companies with the tools to connect people and enable them to collaborate from different locations, allowing them to remain competitive in a rapidly changing world.
“After print, digital and social platforms ,” says Simona Galbussera, marketing communication manager of Kyocera Document Solutions Italia – I am very proud to see the Kyocera brand told on a television network. The commercial, which talks about innovation in workplaces – continues – calls for a true digital transformation path that can make companies more efficient and productive.
The choice of LA7 confirms, our focus on a high-profile audience; while the collaboration with the agency Spada Media Group intensifies confirming the competence and professionalism demonstrated over the years.”
Leading the project, Federico Spada, Chief Executive Officer and Co-Founder of Spada Media Group, who has extensive experience in marketing and advertising: the agency is a key partner in the implementation and planning of digital and traditional advertising campaigns and operates both as a media center and as a web agency and consulting company.