Organic positioning: how SEO works


Organic positioning, also known as SEO (Search Engine Optimization), is the process of optimizing a website for search engines to improve its visibility and ranking. Basically, SEO involves applying a series of techniques and strategies to improve the quality and relevance of a website’s content, making it more attractive to search engines. But how does it work and what are its benefits? Let’s find out together.

What is SEO?

As we mentioned, SEO(Search Engine Optimization) is the set of techniques and strategies used to improve the organic ranking of a website in the search results of search engines such as Google, Bing, and Yahoo! The goal of SEO is to increase a website’s visibility, attract quality traffic, and improve its online reputation.

To achieve good organic ranking, it is important to consider the main ranking factors that influence the search engine algorithm. These factors include:

  • Quality content: the content of the website must be relevant, useful and of high quality for the user.
  • Keywords: correct and relevant keywords should be used strategically within the content of the website, including the title, description and tags.
  • Link building: creating quality backlinks, that is, links to external websites that link back to your site, can positively influence your website’s organic ranking.
  • User experience: a well-structured, easy-to-navigate website improves the user experience and can positively affect the user’s stay on the site by reducing the bounce rate.
  • Loading speed: A website that loads quickly can improve user experience and organic ranking.

These are just some of the ranking factors that influence a website’s organic ranking. SEO is an ongoing and complex process that requires constant data analysis, creation of high-quality content, and implementation of advanced techniques to optimize the website.

Organic positioning: advantages

Organic positioning (SEO) has numerous advantages over paid positioning (PPC – Pay Per Click) and can be an essential element in the success of a website. Here are some of its main advantages:

  • Cost: Organic positioning is free, unlike PPC, which requires a dedicated budget for search engine advertising. This makes organic positioning a more economical and sustainable choice in terms of the long term.
  • Credibility: organic results are considered more credible and authoritative than paid results. In fact, users tend to click more on organic results because they perceive them as more reliable, reputable and relevant to their searches.
  • Duration: organic results last longer than paid results, which disappear once the advertising campaign is over. With an effective SEO strategy, organic placement can last a long time, ensuring a steady flow of quality traffic to the website.
  • Targeting: SEO allows you to reach a wider and more differentiated audience than PPC, which usually relies on specific and limited keywords. This means that with an effective strategy, you can reach a wider and more differentiated audience, increasing your chances of attracting new customers.

Mistakes to avoid in organic positioning

SEO is a complex and continuous process that requires the application of various techniques and strategies to optimize the website and improve organic search engine rankings. However, there are also some common mistakes to avoid, such as:

  • Keyword stuffing: excessive use of keywords within website content can be considered spam by search engines and penalize the website’s organic ranking.
  • Duplicate content: publishing duplicate content can be penalized by search engines, which prefer original and unique content.
  • Link spam: creating low quality or spam backlinks can penalize the organic ranking of the website.


In conclusion, SEO (Search Engine Optimization) is a key element in the success of a website. In fact, thanks to SEO, you can improve the organic ranking of your website in search engine results and increase the visibility and online reputation of your business.

In the article we saw that SEO consists of the application of various techniques and strategies, such as keyword research, creation of high-quality content, website optimization, and creation of quality backlinks, to improve the organic ranking of the website. All these strategies, as we have said, are quite complex and require the labor of specialists in the field, capable of avoiding mistakes and keeping the level of one’s SEO project high at all times.

In this sense, Spada Media Group offers its clients interested in starting SEO projects a highly trained team of specialists, capable of planning targeted strategies, optimizing content in SEO terms and periodically analyzing data to make the necessary changes to the in order to achieve the best possible results. If you need more information or would like to receive a free consultation from our SEO Specialists, please fill out the form at the bottom of the page.

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