YouTube Shorts: how to exploit them in advertising


YouTube Shorts is a recent YouTube feature that allows users to create and share short videos, lasting up to 60 seconds. These videos, called Shorts, can be viewed in the dedicated section within the YouTube mobile app.

In recent months, YouTube Shorts has experienced exponential growth in popularity, both among content creators and users. In fact, many YouTube users are preferring Shorts’ short, immediate videos over traditional longer videos. Because of its immediate popularity, this feature is becoming a major source of traffic for YouTube. But can this format be useful for businesses from a marketing perspective? Let’s find out together in this article.

YouTube Shorts: how they work

As we mentioned, YouTube Shorts are short videos of up to 60 seconds in length that can be viewed in the appropriate section on the mobile app.

To create a Shorts video, you can use the YouTube app for iOS or Android and follow these simple steps:

  • Open the YouTube app and select the camera icon at the bottom of the screen.
  • Choose the Shorts option at the bottom of the screen.
  • Record video, using the front or back camera of the device.
  • Edit the video using the editing tools available on the YouTube app.
  • Add a description and tags to the video to increase its visibility.

Shorts have some specific characteristics that distinguish them from traditional YouTube videos: the maximum duration, precisely, is 60 seconds and the format must be vertical with a 9:16 ratio.

In addition, YouTube Shorts can also be viewed outside of the dedicated section by appearing among suggested videos or on other sites linked to YouTube. This increases their visibility by offering the possibility of reaching a wider audience.

Why use YouTube Shorts in your marketing strategy

Using YouTube Shorts in an advertising campaign can offer companies numerous advantages over other forms of video advertising. Here are some of the main advantages:

  • Increased brand visibility: due to the growing popularity of Shorts, using this feature in an advertising campaign allows you to increase your brand visibility. Shorts can appear in YouTube recommendations and reach a wider audience than traditional video ads.
  • Ability to reach a wider audience: because of the short and immediate nature of Shorts videos, it is possible to reach a wider audience, including users who might not otherwise have viewed traditional, usually longer video ads.
  • Lower costs than other forms of video advertising: creating a Shorts video is very easy and fast and inexpensive, as it can be done even on a limited budget. In addition, YouTube Shorts advertising is currently less expensive than other forms of video advertising, such as pre-roll or bumper ads.

Why choose Spada Media Group

As we have seen, using YouTube Shorts in an advertising campaign represents a unique opportunity for companies to increase their brand visibility, reach a wider audience, and contain the costs of their marketing activities.

To make the most of this feature, it is important to define the goals of your advertising campaign, identify your target audience, and create a Shorts video that meets the needs and expectations of your audience.

For this reason, Spada Media Group stands as an ideal partner for companies wishing to take full advantage of the potential of YouTube Shorts for their marketing activities. Thanks to its experience and expertise in digital advertising, the agency is able to support brands at every stage of their advertising campaign, from planning to distribution of their Shorts videos through YouTube Ads.

If you need more information or would like to activate a YouTube campaign, please feel free to contact us and fill out the form at the bottom of the page.

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