Google Analytics 4: what changes?


Google Analytics is an essential tool for anyone running a website or application. It provides valuable information about visitors, their interactions and your site’s performance. However, as time goes on, it is important to stay up-to-date with the latest innovations to make the most of this powerful platform. Google Analytics 4, also known as GA4, is the latest version of Google’s analytics tool and is set to bring significant changes over its previous counterpart, Universal Analytics. In this article, we’ll examine what changes with Google Analytics 4 and why you should consider making the switch.

Google Analytics 4: Greater Flexibility in Data Analysis.

One of the main differences between Google Analytics 4 and Universal Analytics is the increased flexibility in data analysis. With GA4, you can customize your tracking events in more detail, allowing you to collect specific information that is relevant to your business. This allows you to gain a deeper understanding of your users’ behavior and better tailor your marketing strategy.

Here are some of the customizations possible with Google Analytics 4:

Custom event tracking: defining custom events allows you to track specific user actions on your site or in the app.

Custom conversion rules: having complete control over conversion rules, allows you to precisely define what constitutes a conversion for your business.

– Improvements in user analytics: GA4 provides a more detailed view of the user journey through the site, helping to identify drop-off points and opportunities for improvement.

Privacy and Data Anonymization in Google Analytics 4

Another important evolution of Google Analytics 4 concerns privacy management andanonymization of userdata. With online privacy concerns on the rise, GA4 was designed to be compliant with the most stringent data protection regulations, such as GDPR. This means that user tracking is more anonymous, allowing useful data to be collected without compromising the privacy of individuals.

Migrating from Universal Analytics to Google Analytics 4

If you are already using Universal Analytics, you may be wondering how to migrate to Google Analytics 4. It is important to note that GA4 is a completely new platform, so migration requires some work. Here are some key steps to consider:

  • Evaluate your goals: before you begin the migration, evaluate your goals and how you would like to use GA4 to gain better insights.
  • Get your website or app ready: make sure your website or app is ready for GA4. You may need to make changes to your tracking code.
  • Create a new GA4 account: create a new GA4 account parallel to your existing Universal Analytics account.
  • Configure tracking: configure event and conversion tracking according to your goals.
  • Testing and monitoring: before completely disabling Universal Analytics, run extensive tests and carefully monitor the operation of GA4.
  • Full migration: once you are satisfied with the operation of GA4, you can proceed with full migration.

Rely on Spada Media Group to optimize your site’s data analytics

Google Analytics 4 represents a fundamental step in online data analysis. It offers greater flexibility, increased attention to privacy, and a host of new features that can help you gain deeper insights into your users’ behavior. If you would like assistance with migration or have questions about best practices for using Google Analytics 4, please do not hesitate to contact Spada Media Group. Our specialists are here to offer you the support you need to maximize the benefits of this innovative data analytics platform.

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