Lara Ricciotti new CEO of Spada Media Group

Milan, June 11, 2024Lara Ricciotti is the new CEO of communications and marketing agency Spada Media Group, picking up the baton from Federico Spada. With Ricciotti’s appointment, the company aims to surpass the 5 million revenue quota by 2024 and consolidate the team’s growth.

It was a period of great satisfaction for Spada Media Group, which, thanks to the continuous strengthening of the work team and the important results achieved with high-profile communication campaigns, closed 2023 with a revenue growth of more than 35 percent over the previous year, with revenues exceeding 4.6 million .

“I am extremely proud of this appointment, and my first goal will be to strengthen the company’s positioning, an important path begun in recent years,” says Lara Ricciotti, who has been on the agency’s board of partners since 2015. ” In this regard, I thank Federico Spada who has done an extraordinary job and led the society to date by creating a close-knit group that is motivated to achieve all goals. – continued – We will continue to work on the development of our strategic and consultative approach. I believe that in an increasingly digital market, where AI will have more and more weight, the human factor remains indispensable for us: thanks to the creativity and skills of the people who work with us, innovation is continuous and essential to implement strategies that best meet the needs of our clients.”

A woman at the top who brings out the agency’s core values: from inclusiveness to talent development; from a focus on sustainability issues to women’s empowerment. In fact, in 2024, several corporate pathways were launched in both the ESG and gender equality specific areas with the goal of obtaining the relevant certifications by 2024-25.

“I have led the company with great enthusiasm for all these years,” says Federico Spada, “Now, the change at the helm will lead to a new vision through which to continue the growth path begun to best support the brands and excellences of Italian business, leveraging the effectiveness of technology, new media and the extraordinary power of creativity.”

In conjunction with the new CEO appointment, Spada Media Group is conducting a total redesign of the agency’s image, starting with a new logo and a revamped website. The latter, in particular, has been conceived with an innovative and attractive design, with a special focus on user experience: thanks to simple, fast and intuitive usability, it presents tailored paths that make it easy to find content of interest. Technical information is also supplemented by more descriptive contributions to emphasize not only “what we do,” but also “how and why we do it,” delving into the creative processes and values behind different projects. Likewise, the new logo is the result of a restyling process that made it more dynamic to better convey the essence of Spada Media Group by encapsulating the five business units: Media, Digital, Creativity, Press Office and Event Organization.

Among its 2024 goals, the agency aims to strengthen team growth, with particular consolidation of teams in the digital and creative areas. Also among the novelties is the creation of a new company in the event business with Say Cheese srl, an all-female start-up that deals with photo-booth, 360 video and digital content production for brand activation, social engagement and lead generation projects. Through strategies that focus on professionalism and talent, Spada Media Group thus aims to establish itself as a one-stop-agency to be trusted for important cross-media projects.


Spada Media Group, born in traditional advertising, grown in digital marketing and, over time, increasingly refined as a media center, presents itself as a communications and marketing agency capable of supporting companies for cross-media projects with a strategic and consultative approach.

Founded on five business units(Media, Digital, Creativity, Press Office, and Event Organization), the agency has been chosen over the years by various brands from industries ranging from Automotive to Banking & Insurance, Medical & Pharma to Food, Retail to B2B & Tech, as well as various institutions such as Universities and Municipalities. Spada Media Group, with a problem solver DNA, is characterized by in-depth media and digital know-how and an ability to respond quickly and concretely to clients’ communication needs thanks to an open and flexible way of working, as well as the use of media that are always on the cutting edge.


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