Spada Media Group celebrates a double success at the Mediastars 2025 Awards, one of the most prestigious Italian awards in the communications and marketing industry. The agency won first prize in the External category with the “Tuttokay ho Imaway” advertising campaign created for IMA Italia Assistance, and a Special Star for the “Tutta un’altra storia” campaign developed for Electroelsa, with a Special Star in the Copy Strategy area.
The Mediastars Award is one of the most influential national competitions in the communications and marketing industry, which each year rewards the best advertising campaigns for originality, impact and creative quality. IMA Italia Assistance‘s “Tuttokay ho Imaway“ campaign captured the public’s attention thanks to a winning mix of creativity, irony and widespread presence in the Milan area. With a structured media plan that involved ledwalls, full-wrap streetcars, metro interiors and digital out-of-home formats, the communication was able to immediately convey the value of Imaway travel insurance: guaranteeing safety and peace of mind to travelers in any situation.
“The collaborations with Imaway and Electroelsa in this creative journey represent a very important success for us. – said Lara Ricciotti, CEO and co-founder of Spada Media Group – With Imaway, we developed a project capable of engaging the traveling public in an innovative way, highlighting the strong link between the brand and a concrete need. For Electroelsa, the project focused on a high-impact narrative approach aimed at telling the company’s story and brand values in a humorous and engaging way. I would like to thank both clients for their trust. and our entire team for the commitment, innovation and passion that have contributed to the achievement of these important milestones.” In addition to the gold received for the campaign, the agency can also count a Special Star for Creative Direction entrusted to Stefano Fantini.
“This award is an important confirmation of the value of our vision and work. – commented Paola Bianchi, Chief Marketing & Commercial Officer of IMA Italia Assistance. – The ‘Tuttokay ho Imaway’ campaign perfectly expresses our daily commitment to be close to travelers, offering quick and effective responses to the unexpected.”
The “Tuttokay ho Imaway” campaign will continue into the summer of 2025 in Milan and nationwide, with new creative declinations and a diversification of the media used so far, with the aim of further strengthening Imaway’s positioning as the partner of choice for travelers, once again enhancing the freedom to explore the world in complete serenity.
The “All Another Story” campaign, developed for Electroelsa, obtained an important recognition with a Special Star in the Copy Strategy area. This project was able to tell the identity and evolution of Electroelsa through an institutional video of great visual and emotional impact, with a language capable of conveying to the public the brand’s core values: innovation, reliability and leadership in the industrial sector.
“Together with Electroelsa, we have ‘put in the pipeline’ a project that is nothing short of ‘fabulous,'” added Lara Ricciotti, CEO and co-founder of Spada Media Group. We created two TV commercials with a sympathetic and ironic tone of voice that borrow the best-known stories from Italy’s fictional heritage and return them to the viewer through stories to which, in just a few seconds, there is no shortage of twists and turns. Telling a technical and industrial product through famous stories, such as Rapunzel and Romeo and Juliet, in an innovative and entertaining key proved to be a winning strategy “. An unusual combination, but a successful one: the fairy-tale storytelling and ironic tone of voice indeed capture the viewer’s attention, and within seconds comes an entirely unexpected final scene.
Prize sheet, video and IMAway campaign materials:
Tuttokay ho Imaway
CREDITS Spada Media Group:
Creative Director: Stefano Fantini
Art Director/AI Specialist: Francesco De Tommaso
Creative Designer: Federica Saini
Copywriter: Mario Remoto
Graphic Designer: Lidia Verello
Media Specialist: Francesca Sardena
Senior Account Manager: Ilaria Mutti
Sales Manager: Alvise Menegazzo
CREDITS IMA Italy Assistance:
Chief Marketing & Commercial Officer: Paola Bianchi
Marketing & E-commerce Manager: Mirko Cosentino
Marketing & Communication Specialist: Paolo Gargiulo
Electroelsa award card, video and campaign materials: https://mediastars.it/finalisti-mediastars/electroelsa-tutta-unaltra-storia/
CREDITS Spada Media Group:
Creative Director: Stefano Fantini
Art Director: Federica Saini and Sabrina Tempesta
Copywriter: Federica Saini
Production House: Matteo Bellesia
Director: Matteo Bellesia
Director of Photography: Alessandro Zonin
Post Production: Matteo Bellesia
Editing: Matteo Bellesia
Color Grading: Matteo Bellesia
Animations and Special Effects: Matteo Bellesia
Soundtrack: Federica Saini
Interpretation: TC REC by Fabio Ardu
CREDITS Electroelsa:
Marketing Manager: Luca Salvadori
Project Manager: Chiara Bertolini
