Creativity and media strategy by Spada Media Group. New payoff, “Born to B2B,” focuses attention on businesses
Milan, Nov. 4, 2025 – A new skin to tell a new identity. Retelit, among the leading Italian operators in the Telco & ICT sector and entirely focused on the B2B market, launches today its new advertising campaign, on air until the end of the month on print, radio, podcast, social and OOH in the main Italian railway stations and airports.
The campaign carries a clear message: the world of telecommunications is changing – and Retelit is a key player in this revolution. In fact, the initiative is part of the company’s path of profound transformation and strengthening, which, starting with its entry into Asterion Industrial Partners in 2021, has led it to assume a growing centrality in strategic dossiers for the country and to be the third largest Italian operator in the B2B telecommunications market.
“Today Retelit is at a crucial stage of its development. With this campaign we want to send a strong and clear message to our target audiences, which are Enterprise, PA, Media, Telco and OTT, to affirm our identity as a strategic operator in the field of digital infrastructure and services, and the direction we have chosen: to support enterprises towards digital innovation ” says Mimmo Zappi, CCO of Retelit.
The campaign is based on an impactful key visual: a creature that changes its skin; thus telling the story of the company’s transformation and at the same time representing the brand’s ability to reinvent the world of telecommunications for businesses, enabling them to innovate. Strength, evolution and leadership the key values encapsulated in the Retelit campaign concept.
“This is a bold campaign that breaks the mold of traditional industry language to tell Retelit’s transformation in a direct and authentic way. We wanted to build a visual and narrative tale capable of conveying the strength of the brand and its vocation for innovation,” comments Federico Spada, Founder of Spada Media Group. ” We thank the Retelit team for their trust and collaboration: together we have shaped an ambitious and distinctive project.
