Agency headquarters becomes a Purple Point: a concrete commitment against gender-based violence
Milan, Nov. 18, 2025 – On the occasion of the month dedicated to the fight against gender-based violence, Spada Media Group proudly announces its support for DonneXStrada, the organization that has been working for years to ensure greater safety for women in public space by promoting a culture based on respect, solidarity and prevention, officially becoming a new “Purple Point” in the Milan area.
A collaboration that is consolidated and finds new strength in a symbolic moment: the month in which the International Day for the Elimination of Violence against Women falls, and which reaffirms the agency’s commitment to be an active part of social and cultural change.
Spada Media Group is among the first agencies in Milan to achieve “Punto Viola” status, thus joining the national network promoted by DonneXStrada: more than 500 safe places throughout Italy, including companies, stores, pharmacies and public places, where anyone can find a listening ear, support and protection. In Milan, the agency’s headquarters joins a virtuous network that includes such prominent realities as TIM, Nespresso, Carrefour, Ostello Bello, Fincantieri, Baladin, Blue Note-just to name a few-confirming a shared commitment that involves businesses, institutions and the community.
“Supporting a reality like DonneXStrada means putting communication at the service of a profound cultural change, which starts from respect and translates into shared responsibility. – commented Lara Ricciotti, CEO of Spada Media Group. – As an agency, we want to be promoters of a cultural model based on respect and inclusion, and this initiative is part of a path we have been pursuing for years, thanks to which we have obtained Gender Equality Certification and are constantly committed to supporting projects dedicated to women’s empowerment. We are also promoting this initiative to our customers, particularly to those who have showrooms or locations open to the public, accompanying them on a path of adherence and awareness, just as DonneXStrada does for shopping centers and businesses in the area.”
For Spada Media Group, in fact, supporting DonneXStrada means strengthening a path of social responsibility that is not limited to communication, but that translates into concrete and ongoing actions. In recent years, the agency has embarked on an important path toward the inclusion and empowerment of people, culminating in obtaining the UNI/PdR 125:2022 Certification for Gender Equality. A recognition that testifies to the company’s willingness to combine growth and values, promoting a business model based on equity, respect and transparency. Continuing today with the support of DonneXStrada means extending this commitment outside the organization, contributing in a direct way to the construction of a safer, more inclusive and aware society.
DonneXStrada is a nonprofit association that works to combat violence against women and promote safety through concrete support tools and cultural awareness. In just a few years, the project has become a national reference point thanks to an associated network of psychologists and lawyers and the activation of Punti Viola: premises open to the public where employees, trained by DonneXStrada’s legal and psychological team, are able to offer listening, help and guidance to anyone experiencing situations of distress or danger. These services are complemented by innovative initiatives such as companion directs, immediate tools that allow those who feel in distress to never be alone as they travel the road. Through this partnership, Spada Media Group will continue to support DonneXStrada in the dissemination of the project and its values, helping to raise awareness among more and more people and realities in the area. The common goal is to strengthen a path of awareness, inclusion and social responsibility that can grow and take root over time, transforming communication into a vehicle of progress and solidarity.
