Spada Media Group is a media agency based in the province of Milan but serving clients on both local and national level.
What is a Media Agency?
As a Media Center, Spada Media Group presents itself as a hub from which cross communication campaigns, online and offline, are born and managed. The agency offers its customers services for planning advertising campaigns on TV, Radio and Press, being the concessionaire and main partner of the main Italian media groups such as Rai, Mediaset, Discovery, Sky, as well as Radio 105, RDS, RTL 102.5, Radio Deejay, and for the press, just to name a few, Corriere della Sera, La Repubblica, Vogue, and many others. In the panel of Media Center services, the agency also deals with Out Of Home communication campaigns: advertising billboards of all formats, as well as dynamic advertising on trams and buses in the main Italian circuits, and, finally, maxi-billboards in places of major transit such as airports, stations, sports facilities and large shopping centers.
Relying on a media center is now an obligatory step for those who want to have under control and take care of in detail the promotion of their brand and their marketing activities in the area. In fact, being able to count on a single interlocutor to coordinate multiple activities speeds up and streamlines the bureaucratic steps and above all ensures consistency in the communication of one’s corporate identity.
Organizing and managing advertising on behalf of a company is not a simple operation: you need to know the market trend, what are the current trends, what future advertising developments will be, what the end user wants, etc. .
For these reasons, Spada Media Group has developed an approach that, starting from the analysis of the media and targets, allows for the most effective advertising planning for the client company, here it is summarized below:
- Analysis: study of the different communication channels and evaluation of the audience of the individual media;
- Media Planning: planning integrated communication campaigns across all media, in line with the client’s target and communication objectives;
- Media Buying: manage and define the dissemination of campaigns by negotiating spaces, positioning, rotation of subjects, number of releases and costs with advertising agencies
- Monitoring: control of the progress of communication campaigns, verifying that methods, times and results correspond to what was planned upstream
With the advice of our media center, it is therefore possible to plan campaigns (including cross-media) on the following media:
Spada Media Group, in addition to offering a consultancy service in the implementation of communication plans that include the most suitable means and strategies for each client, also deals with the design and creation of the campaigns themselves.
The Agency’s media center is made up of professionals who have several years of specialization in the areas of Media Planning and Buying, with different levels of Seniority and is able to offer services for planning advertising campaigns on TV, Radio, Press and also Out Of Home communication campaigns
It can also count on a team of account managers, media center specialists, art directors, directors, videomakers, copywriters and graphic designers specialized in all types of advertising communication.
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