Advertising on buses and trams has the advantage of being itinerant, therefore reaches a very large audience with efficiency.
Transport advertising consists of small/medium-sized billboards on both external and internal walls of the means of transport. Different sides of the vehicle can be available (left side, right side and backside). Innovative formats are also available such as full decoration of the vehicles.
ADV on trams and buses: a large and transversal audience
An advertising campaign on buses and trams conveys a message directly to commuters on public transport, but also to all people who pass through the city streets. Not only big cities, transit advertising on public transport is also available on suburban routes.