The Last Mile format
Last Mile Advertising (marketing of the last mile) is an advertising format that intercepts the consumer near the point of purchase, therefore at the time closest to when he will shop. It is a mix of advertising media visible near supermarkets or shopping malls, inside parking lots, on trolleys and up to the shelves. This type of marketing allows the brand to be present and remembered by the consumer at the most important moment of the purchase process: the one in which the product is placed in the cart. With the right media mix it is even possible to create an all-encompassing and spectacular presence within the shopping center, in order to make the brand the protagonist of the whole shopping experience.