Radio Monte Carlo, also known as RMC, has a target with a high profile. The audience is mainly adults with a high spending capacity. On this radio station, the musical choice is varied. In fact, listeners can listen to different musical styles from pop to pieces with a more exclusive style, up to the songs that have made the history of international music. Information also occupies a significant space in the schedule. Not just news but also everything you need to know about Lifestyle, Fashion, Art, Travel, Sport, Cinema and Hi-tech.

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Strenghts

  • If we talk about cinema, Radio Monte Carlo cannot be missing: it represents the point of reference for those who want to have all the updates of international events.
  • RMC in its portfolio can boast collaborations with prestigious production and distribution houses for music and cinema.
  • Radio Monte Carlo is also a broadcaster for sporting events: the only broadcaster to broadcast the red carpet events at the Monte Carlo Rolex Masters of Tennis and the Monaco Grand Prix F1.

 

The average day listeners who tune into Radio Monte Carlo are 1,392,000 (Source: TER – Tavolo Editore Radio) throughout Lombardy.

Men

58,3%

Women

41,7%

age > 35-54

41,8%