RTL 102.5’s schedule includes a wide range of programs, including news, entertainment, music and sports. RTL 102.5’s main program is the News, which is broadcast on the hour, around the clock. The news covers national and international events, current affairs, sports and much more.
However, there are other very successful broadcasts:
- Giletti 102.5: is a radio program hosted by journalist Massimo Giletti which presents a mixture of current news, politics, culture, entertainment, music and entertainment. During the programme, Giletti interviews politicians, experts and personalities from the entertainment world, giving them the opportunity to express their opinions on various topics.
- Hello Weekend: Hosted by Andrea and Michele, features a mix of music, entertainment and news. During the program, the speakers present the ranking of the most played songs of the week, along with new music releases and historical songs. In addition, the program offers news on the latest music trends, concerts, festivals and more.
- La famiglia giù al nord: hosted by Sara Calogiuri, Emanuele Carocci, Jennifer Pressman and Massimo Galanto, it is one of the most successful programs of the broadcaster. The programming foresees that the speakers discuss current topics with humor and sympathy, interspersed with the hits of the moment.
- L’Indignato Speciale: conducted by Barbara Sala, Enrico Galletti, Luigi Santarelli, Andrea Pamparana and Davide Giacalone, focuses on social, political and economic issues, providing a critical analysis of the day’s news and the most relevant current issues.
Why advertise on RTL 102.5
RTL 102.5 is one of the most listened to radio stations in Italy, with a large reach throughout the peninsula and a wide range of programs covering many musical genres and interests.
Consequently, advertising on this broadcaster allows you to reach a heterogeneous audience of different age groups.
Also, by having a wide range of music programs and covering many different genres, an advertisement can be targeted to a specific audience, based on the music genre of the program in which it is broadcast.
Spot cost on RTL 102.5
In terms of advertising, RTL 102.5 provides a price list that covers all platforms: FM radio, web (advertising spaces on the site usable from all devices) and TV.
The cost of an advertisement on RTL 102.5 depends on several factors, such as the length of the spot, the period of the year in which it is broadcast, the time it is broadcast and the position of the advertisement within the schedule. In general, commercials during the most requested and listened to time slots, such as those in the morning and evening, tend to have a higher cost than those broadcast during the less frequented slots.
Generally, a radio advertising campaign does not focus only on one programme, but includes a package of commercials covering all time slots.
This is because the advertising investment is optimized when there is good coverage and a high frequency (number of times the spot is listened to). However, it is also possible to provide advertising forms other than the spot (e.g. quotes or the like), therefore for these non-tabular activities, as for the tabular ones, there is a specific list price, with figures from several thousand € to tens of thousands of €, depending to which a substantial discount must be applied depending on the period of the year.
Radio expects advertisers to be national, not local.
To request the cost of an advertising campaign on RTL 102.5, you can fill in the information request form on the page.