TV advertising campaigns to reach a large audience
There are currently over 40 million TV sets in Italy, of which 6.5 are smart TVs, in fact, in recent years, despite the explosion of the world of web entertainment, the television audience has not decreased at all, indeed new platforms have been created and how to use it as a mobile TV, web TV and smart TV with constantly growing volumes of spectators.
Also from the point of view of advertising, TV continues to record excellent performances on all targets, reconfirming itself as the main medium in which to invest.
It is possible to plan advertising campaigns on all the channels of the main broadcasters. Each publisher has both traditional channels and network circuits visible on digital terrestrial. The wide range of channels and the diversification of the various schedules allows a better and effective targeting of the public based on gender, age and even specific interests such as sport, cooking or cinema.