Discover ADD+ INSIDE, Mediaset’s addressable TV
Mediaset offers an addressable TV service with interactive formats to make the most of the possibilities offered by smart TVs. In fact, with ADD + Inside with TV site it is possible to create an advertisement with personalized creativity and spread it within the Mediaset schedule. Thanks to the functions of smart TVs and the “press ok” call to action, the user can access more information displayed in a real “mini site” on their TV. The “L” format adapts to any type of ad and is suitable for any sector while the ad duration of 15 ” guarantees effectiveness of the message without being excessively invasive.
