LA7 is a generalist television channel owned by Cairo Communication, broadcast on digital channel 7 and aimed at a very broad target. Born in the 70s as Telemontecarlo, in the 2000s it took on the appearance it still has today, with in-depth programs such as Bersaglio Mobile, Otto e mezzo and Piazzapulita, and entertainment such as Propaganda Live. The channel information passes through TG LA7 and its director Enrico Mentana; there are also numerous series broadcast on the net, such as Star Trek and Grey’s Anatomy. The average share of the channel is around 4% but can also count on affiliated channels such as LA7d, whose main catchment area is that of the female audience.