Antenna 3 is the second local station in Lombardy (the first is Telelombardia) with a reach of about 350,000 spectators a month. In 2004 it became part of Mediapason, the third Italian private television group which also includes Telelombardia and Top Calcio 24. Antenna 3 alternates entertainment broadcasts about political information with a particular focus on the different provincial and local realities of the region. The target is mainly female and adult (62% 25-64 years – with a significant incidence of over 60s).
