Boing is a thematic television channel dedicated to the entertainment of teens and children with non-stop programming active 24 hours a day. Following the birth of the Cartoonito children’s channel, Boing began to differentiate itself by offering more and more programs dedicated to a more teen audience, with an ironic edge, such as Lo straordinario mondo di Gumball, Teen Titans and Doraemon. Boing also offers the possibility of using an app, the Boing App, to watch the channel in streaming and enjoy video on demand, exclusive content and games. Boing is available in free-to-air on digital terrestrial channel 40 and in free-to-view mode, and in Europe on satellite through the commercial platform Tivùsat. 11% share on target 4-14.