Cartoonito is a free thematic television channel visible on digital terrestrial channel 46, on Tivùsat channel 41 and Mediaset Play streaming platform. From 2019 it is also possible to use the contents through the application. The channel is aimed at preschoolers and offers 24-hour non-stop content for the little ones. The programming of Cartoonito in fact offers purely cartoons, among which we find PAW Patrol, My Little Pony, Il trenino Thomas, Baby Looney Tunes, and other classic series such as The Tom & Jerry Show. Cartoonito reaches peaks of 12% share on the 4-10 target.

 

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Cost of TV spot on Cartoonito

To start an advertising campaign on Cartoonito, it is necessary to purchase TV commercial packages from the Mediaset linear offer (not AddressableTV). The channel is specific for preschool children, and benefits from co-viewing mechanisms by parents who, despite not being fixed in front of the screen during the channel’s broadcasts, tend to have television under control. It is therefore used both by toy or stationery brands and by brands with a focus on the target mothers or parents.

To request the cost of an advertising campaign on Cartoonito or on other Mediaset channels dedicated to children, you can fill out the information request form contained on the page.