Advertising campaign on Italia 1
If you are interested in creating an advertising campaign on Italia 1, it is necessary to use packages of commercials that fall within the commercial policies of Mediaset. These packages generally include the insertion of spots also on other channels of the network and are organized by time slots (eg. breakfast time, morning, afternoon, early evening, evening, prime time, etc.). Once the programming has been defined, a document is sent to the customer containing the hour points, that is the exact time of the advertising break within which the spot is visible. These points are now fundamental both to allow the customer a precise control of the programming and to perform post-campaign analyzes, and therefore determine the performance of the same, such as audience, frequency and GRP. An advertising campaign on television can be exclusive on a network or even across other channels, such as Rai o La7.
The cost of a campaign of TV commercials on Italia 1 is therefore variable according to the chosen time slots, commercial policies in place in the period of interest and the quantity and quality of the advertising spaces assigned (a commercial broadcast in prime time has an audience and therefore a higher cost than one broadcast in the afternoon). The job of a media center like Spada Media Group is therefore precisely to plan a campaign that is as effective as possible for the target of customer interest (men/women, age group, income, etc.) at the lowest possible cost. .
To request an economic proposal for an advertising campaign on Italia 1 or on the entire Mediaset network, you can fill out the information request form by clicking on the button below.