Advertising on Mediaset Play

Mediaset‘s Italian multimedia portal is Mediaset Play, to view streaming content via the internet. The programs are available in live streaming using different devices such as smartphones, tablets and computers, or in on demand mode, without therefore the need to follow the broadcasting times.

In fact, all the contents of Mediaset are loaded on this platform, so for example it is possible to review the episode of a talk or a fiction at a later time with respect to the broadcast on the TV network. The contents are grouped according to the reference channel or by type, such as films, kids or documentaries.

Advertising campaign on Mediaset Play

It is possible to advertise on Mediaset Play, which can be used by the user when launching the content of interest. In fact, before the delivery of the content, Mediaset Play shows advertising videos. So in this case the advertising follows the logic of web videos, not those of the TV table. The planning of preroll commercials takes place on ‘systems’ because the different programs are grouped by target affinity.

Here is the list of systems accessible from Mediaset Play: News, Entertainment, Cooking, Fiction, Lifestyle, Sport, Wellness. Each system includes related programs by category and additionally related websites by topic. The websites included in the systems are part of the Mediamond network. When planning Mediaset Play, you access packets of preroll video spots delivered only on the programs and websites included in the system, eg. for the News System on Mediaset’s TG (TG5, TG4, Studio Aperto, etc.) on MediasetPlay and in addition on websites such as Tgcom, ilgiornale and soldionline. About 70% of the preroll videos are broadcast on Mediaset PLAY while the rest on the websites of the chosen thematic circuit.

To request a quote for preroll packages on Mediaset Play or other  Sky or Rai on demand channels, you must fill out the form on the page.