Rai Play is the Rai multimedia platform that allows a view of the contents independent of the broadcast. Born in the early 2000s as a website, it was updated to the final version in 2016, both via browser and via application. It is possible to watch live streaming or on demand content, classified according to the characteristics of the various programs; among the exclusive contents on the platform there is also Non voglio cambiare pianeta, Jovanotti’s journey by bicycle told in several short episodes.


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    Advertising on Rai Play

    It is possible to advertise on the Rai Play portal, purchasing both video and display advertising spaces (banners and others) to accompany the planning of traditional TV. In this case, advertising follows the logic of web videos, not those of the TV table.

    In fact, before the delivery of the content sought by the user, Rai Play shows advertising videos, and then in general the page can show other forms of advertising (banners). The planning of the preroll commercials is organized in modules because the different programs are grouped by target affinity.

    To request a quote for preroll packages on Rai Play or others  Mediaset or Sky on demand channels, you must fill out the form on the page.