Advertising on SKY Go

Sky Go is a free service for Sky subscribers that allows the streaming of television content thanks to an application that can be used both from smartphones and tablets or computers. The programs available thanks to the subscription therefore become on demand and can be viewed at any time. The Sky Go Plus service also allows you to access premium functions, such as downloading broadcasts, and to be able to pause live programs. The app has been updated over the years, now it is also possible to receive suggestions among the recommended films.

Advertising campaign on Sky Go

It is possible to advertise on Sky Go, which is shown to the user when it launches the content of interest.

In fact, before the delivery of the content, Sky Go shows advertising spots. The video spots can also be placed in the middle or after the content and are all clickable and traceable. So in this case the advertising follows the logic of web videos, not those of the TV table. The commercials are planned on ‘systems’ because the different programs are grouped by target affinity.

You can plan the following modules, with geolocation:

• Random: Random planning on linear channels and on Sky Go’s On Demand library
• Target: Planning on linear linear channels to target Man / Woman
• Thematic: Planning on a selection of TV series, entertainment and information shows
• Top Event Sport: Planning on linear channels of sporting events (Calcio Serie A, UCL / UEL, MotoGp, F1)
• Entertainment: Planning on Entertainment and TV Series events (X Factor, MasterChef …)

To request a quote for advertising packages on SkyGo, Mediaset Play  or on other On Demand channels or platforms, you must fill out the form on the page.