Advertising on Rai

Rai is the historic Italian television hub and represents the country’s public radio and television service.

Rai has consolidated over the years as the main source of information, in particular with its information services, in fact the public service news programs are the most watched in the country

The level of public trust in Rai information is now a distinctive feature of the broadcaster, which, however, has become increasingly modern and dynamic over time. The way of enjoying its programs has changed: today, the platform is a leader on smart TVs and has reached the youngest, focusing strongly on the target between 15 and 44 years, which had tended to have always been quite far in recent years.

During last years, Rai has recorded great growth on the target of the youngest. This is thanks above all to two particular facts: the re-profiling of the programming of some channels, and the expansion of cross-media coverage, thanks to the launch of the Rai Play streaming service, which took place last winter. This has also led to a decrease in the gap with Mediaset regarding prime time broadcasts.

The main channels of the group remain Rai 1, Rai 2 and Rai 3, to which are added a group of channels developed above all with the advent of Digital Terrestrial (Rai 4, Rai 5, Rai Movie, Rai Premium, Rai Gulp, Rai Yoyo, Rai News 24, Rai Storia, Rai Sport and Rai Scuola) and the Rai Play streaming service.

How much does it cost to advertise on Rai TV network?

It is difficult to define in advance the cost of an advertising campaign on RAI networks because the advertising offer is very complex and includes different thresholds and packages that vary according to the period, the schedules and the duration of the commercials.

There are seasonality with variable prices throughout the year, networks (it is possible to plan only Free-to-Air networks such as RAI 1, RAI 2, or RAI 3, or even digital channels such as RAI 4 and RaiNews24, etc. .) of the target audience to be reached (eg generic, children, women only, young people, adults, etc.), and the duration and type of advertising spot. It is therefore advisable to ask for a specific quote, designed according to the real needs of each customer. Entry level budgets can also range from a few tens to several hundred thousand euros. Our job is therefore to understand together with the customer what his needs are and to provide the best quotation in terms of price and effectiveness.

To request the cost of an advertising campaign on RAI networks, you can fill out the information request form on the page.

RAI offers a variety of channels on traditional TV and digital terrestrial, discover all the schedules: