Rai is the historic Italian television hub and represents the country’s public radio and television service.
Rai has consolidated over the years as the main source of information, in particular with its information services, in fact the public service news programs are the most watched in the country
The level of public trust in Rai information is now a distinctive feature of the broadcaster, which, however, has become increasingly modern and dynamic over time. The way of enjoying its programs has changed: today, the platform is a leader on smart TVs and has reached the youngest, focusing strongly on the target between 15 and 44 years, which had tended to have always been quite far in recent years.
Since the beginning of the Covid-19 pandemic, Rai has recorded great growth on the target of the youngest. This is thanks above all to two particular facts: the re-profiling of the programming of some channels, and the expansion of cross-media coverage, thanks to the launch of the Rai Play streaming service, which took place last winter. This has also led to a decrease in the gap with Mediaset regarding prime time broadcasts.
The main channels of the group remain Rai 1, Rai 2 and Rai 3, to which are added a group of channels developed above all with the advent of Digital Terrestrial (Rai 4, Rai 5, Rai Movie, Rai Premium, Rai Gulp, Rai Yoyo, Rai News 24, Rai Storia, Rai Sport and Rai Scuola) and the Rai Play streaming service.