Sky is a pay-TV platform belonging to the international group of the same name. Sky’s television offer consists of 122 thematic channels, divided into packages, such as sports, cinema and entertainment. The target is very broad and varied: while sports channels attract the attention of male individuals of all ages (especially on weekends) the cinema and entertainment channels are more generalist, attracting almost all types of target. Added to these are channels such as TV8, Cielo TV and Sky TG24 and the FOX channel package, purely dedicated to TV series.
TV8 is the generalist channel that winks at a female target (in particular during the morning, thanks to Every Morning) or family for most of its programming. In programming, original productions or repeats of exclusive pay TV content dominate. In prime time, however, the schedule is mainly occupied by film productions or sporting events such as the UEFA Europa League matches of Italian teams.
Cielo TV, on the other hand, is the free channel of the Sky group aimed purely at families. Its programming is occupied almost exclusively by repeats of programs already aired on pay-per-view channels. Cielo’s target audience is between 18 and 49, looking for reality shows, factual programs, TV series and films.