Communicate throughout Italy with TV advertisements
Italy is the European country with the highest consumption of television (92.2% of the population aged 3 and up watching TV) with spectators of all age groups, even if the most loyal users are the young 6 and 14 years and the elderly between 65 and 74 years, with shares that exceed 96%. On the other hand, there are over 25 million people who watch TV on average every evening, while there are about 45 million viewers of at least one minute on the average day. Our country is also the first for number of channels, about 361 national channels of which over 90 are free.
TV therefore has the ability to reach large sections of the population throughout the peninsula and to intercept heterogeneous targets by age, gender and interests. If well planned, a TV campaign is able to communicate effectively to an audience profiled on the basis of the programs followed, taking into account the type of broadcast and the time slot.
Even after the advent of digital media, TV therefore remains the main channel in which to invest in advertising campaigns. With a steadily increasing audience, especially in the last year, national TV stations still absorb more than 50% of the advertising budget used in Italy.