Welcome to the Spada Media Group blog, where we delve into the world of marketing and advertising through a professional lens. In this space, we share experiences, trends and advanced strategies to guide professionals in the complex landscape of corporate communication.
ChatGPT Ads Has Arrived in Italy—What Does This Mean for Online Advertisers?
Starting August 24, 2026, ChatGPT will display ads to Italian users. Google Ads and Meta Ads now face a third
Imaway’s 2026 summer campaign kicks off: “Tuttokay ho Imaway” returns to the streets of Milan
Milan, July 16, 2026 – Imaway, IMA’s online travel insurance provider, has launched its new summer advertising campaign…
Milan, July 14, 2026 – Transformation of the communications market…
Why Advertise in Newspapers Today?
One might think that newspaper advertising is a relic of the past, superseded by digital media. In reality, newspaper advertising
Promoting an event before launch – Practical guide
Promotion of an event begins several weeks before registration opens. The pre-launch phase serves to build…
How the work of the press office is changing with artificial intelligence
Artificial intelligence is transforming the work of the press office especially on the operational level: speed of production…
Digital Twins and virtual influencers, how to use them in a social strategy
Digital twins and virtual influencers are entering social strategies in an increasingly structured way. These figures are…
How a multichannel advertising campaign works
A multichannel campaign works when each channel has a specific role within the same pathway. Presiding over multiple…
How to read coverage, frequency and visibility into a media plan
In media planning, visibility and coverage are often confused. The problem arises when we read the numbers as describing…
How to measure digital marketing results (without being fooled by data)
There are digital campaigns that show growing numbers without producing a measurable effect on business. They increase traffic, clicks and conversions attributed…
Shopping Ads in Google’s AI Mode change the rules for brands and retailers
Google’s test of AI Mode-integrated Shopping Ads marks a shift from keyword search to context-based search. It changes the way the ad…
Organization promotion follow-up where the success of an event is at stake
An event can work perfectly at the time it takes place and leave very little value once the microphones are turned off. This is a situation we encounter…
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