Welcome to the Spada Media Group blog, where we delve into the world of marketing and advertising through a professional lens. In this space, we share experiences, trends and advanced strategies to guide professionals in the complex landscape of corporate communication.
Local and Proximity Marketing: differences and complementary potentials
Local and Proximity marketing, or local and proximity marketing: for many people they are synonymous, but in reality we are
Spada Media Group at Milan Digital Week 2021
Latest News We have been selected for the Milan Digital Week 2021! This edition will be dedicated to the themes
“CO2 Neutral” Websites: contribute to reforestation through your website
Have you ever wondered if a website can pollute? There are currently more than 1.5 billion websites in the world,
SEO and SEM: what differentiates them and why it is important to integrate them with each other
The online success of a website depends on a comprehensive strategy that can combine two key components: search engine optimization(SEO)
Newsletters: how they are created and why they are important
Direct marketing has over time taken on a strategic role for companies. In fact, despite the explosion of social networking,
Social Media Management, a great team effort (…other than “the do-it-yourself!”)
We may be disappointing some of you, but it is our duty to tell you that no, owning a smartphone
Digital giants also rely on offline advertising: the Amazon case
How many times have we heard that online marketing is the only frontier because it is more effective than offline
Spada Media Group at Richmond Retail Business Forum 2020
From October 18 to 20, the Retail Business Forum 2020 , the event organized by Richmond Italia in Rimini at
How to have a consistent and effective Brand Identity
A winning company is one that presents itself to the public-and thus to its potential customers-with a clear and consistent
New Frontiers of Advertising on TV
From Addressable TV to the new digital terrestrial challenge It is 2020 and still TV remains one of the most
Free TV spot realization until September 30, 2020
Complimentary video spot making* when purchasing a campaign of at least 2 weeks. Offer valid until September 30, 2020 for
Spada Media Group for Moscova&Partners
Moscova&Partners relies on Spada Media Group for its new billboard campaign Moscova&Partners, a brand of the Allianz group has chosen
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