Welcome to the Spada Media Group blog, where we delve into the world of marketing and advertising through a professional lens. In this space, we share experiences, trends and advanced strategies to guide professionals in the complex landscape of corporate communication.
How to measure digital marketing results (without being fooled by data)
There are digital campaigns that show growing numbers without producing a measurable effect on business. They increase traffic, clicks and conversions attributed…
Shopping Ads in Google’s AI Mode change the rules for brands and retailers
Google’s test of AI Mode-integrated Shopping Ads marks a shift from keyword search to context-based search. It changes the way the ad…
Organization promotion follow-up where the success of an event is at stake
An event can work perfectly at the time it takes place and leave very little value once the microphones are turned off. This is a situation we encounter…
Media planning today is a strategic choice, not just a technical one
When it comes to media planning, the risk is always the same: to reduce it to a matter of purchases, formats and budgets. In reality, media planning…
Institutional communication and AI: how PR, reputation and authority change
Artificial intelligence is having a real impact on the communication processes of companies and institutions. In the institutional sphere, AI is influencing…
Brand storytelling in 2026 how to stay recognizable when everyone is using AI
In 2026, brand storytelling is about an organization’s ability to make its voice recognizable…
From search engine to answer engine. How SEO changes in the age of AI.
In 2026, SEO will no longer be limited to ranking in classic search engine results. Pages are today intercepted, synthesized…
Connected TV and Programmatic: how the role of the Media Center is changing
Connected TV and programmatic advertising are fundamentally changing the way brands plan…
Spada Media Group alongside DonneXStrada
Milan, Nov. 18, 2025 – On the occasion of the month dedicated to the fight against gender-based violence, Spada Media Group proudly announces its support for DonneXStrada, the organization that has been working for years to ensure greater safety for women…
Organizing a corporate Christmas event: effective strategies and useful ideas for business and HR
The corporate Christmas event is a strategic tool for strengthening internal relations…
Google AI Campaigns: how to use artificial intelligence to improve ADV performance
Google AI Campaigns represent one of the most significant developments in the…
Retelit changes skin: new campaign kicks off, chronicling the company’s transformation
Creativity and media strategy by Spada Media Group. The new payoff, “Born to B2B,”…
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