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Starbucks’ new advertising campaign is a celebration of coffee and…
July 2, 2025
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Welcome to the Spada Media Group blog, where we delve into the world of marketing and advertising through a professional lens. In this space, we share experiences, trends and advanced strategies to guide professionals in the complex landscape of corporate communication.
Starbucks’ new advertising campaign is a celebration of coffee and…
Local SEO: effective strategies to increase customers in your area
Having an online presence is now a necessary condition for any business, but it is not always enough to generate new customers. When the goal is…
SEO for ChatGPT: how to position a site for generative AI.
The evolution of artificial intelligence technologies is significantly changing the landscape of online search. Among the most widely used tools today…
Real-Time Bidding: practical guide to maximizing your media center strategies
In the digital advertising landscape, Real-Time Bidding (RTB) has become one of the…
Spada Media Group joins UNA – Companies of Communication United
Milan, May 14, 2025 – Spada Media Group has officially joined UNA – Companies in Communication…
EAA 2025: obligations, SEO opportunities and why to act now
The European Accessibility Act (EAA) is now a reality: as of June 28, 2025, all websites and digital services offered…
Spada Media Group on Touchpoint Channel: our vision for One Stop Agency.
What does it mean to be a one-stop agency today? How do you build a…
Corporate events and Brand Identity: why they are strategic communication tools
In today’s competitive environment, corporate events represent a real opportunity to strengthen…
Google: closes .it, what changes with migration to Google.com
Google has announced the phasing out of local domains, including the Italian version of the search engine. The closure of Google.it is part of the…
Google Ads: 10 mistakes not to make in campaign management
Google Ads is a powerful tool for reaching new customers, but also a tricky terrain where small mistakes can jeopardize the entire investment…
Spada Media Group triumphs at Mediastars with “Tuttokay ho Imaway” and “All Another Story” campaigns
Spada Media Group celebrates a double…
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