Welcome to the Spada Media Group blog, where we delve into the world of marketing and advertising through a professional lens. In this space, we share experiences, trends and advanced strategies to guide professionals in the complex landscape of corporate communication.
Lara Ricciotti new CEO of Spada Media Group
Milan, June 11, 2024 – Lara Ricciotti is the new CEO of communications and marketing agency Spada Media Group, picking up the baton from Federico Spada…
How big brands shape logos to address social responsibility issues
In the world of marketing and advertising, logos are often considered sacred…
Spada Media Group continues to grow!
With great excitement, we announce the launch of the new Spada Media Group website!
This change reflects our continued evolution and commitment…
DOOH: leveraging AI in digital billboards.
Another feature of using AI in DOOH is the ability to personalize the advertising experience. Through recognition…
Consent Mode V2: what it is and why to activate it
The digital world is increasingly paying attention to issues concerning user privacy. As a result, companies must adapt to the…
Content marketing, once centered on the production of content articles, blogs and videos, is now evolving into a new era: content marketing 2.0. In this context, Artificial Intelligence (AI) is proving to be a key tool to help brands…
How radio advertising can improve digital strategy
Despite the now widespread use of digital media, radio retains its unique relevance, offering moments of…
SEO & AI: how optimization strategies are changing
The advent of Artificial Intelligence (AI) in the field of Search Engine Optimization (SEO) represents one of the most exciting innovations in Digital…
Corporate rebranding: the Decathlon case
Rebranding is a marketing strategy of significantly changing a company’s identity, including elements such as name, logo, design and…
Link Building: how to improve the authority of a website
Among the factors for measuring the success of a website, of great importance is also the authority it manages to build…
Spada Media Group at Global Summit Marketing & Digital 2024
This year’s Global Marketing and Digital Summit was a success once again: thanks to all the participants of our conference…
Spada Media Group returns to Global Summit Marketing & Digital 2024
Spada Media Group returns to participate in the Global Summit Marketing and Digital, a vertical event of the communication world…
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