AC Milan

Soccer team video spot

Realization of a video commercial for the AC Milan soccer team to increase interaction with fans. Advanced video production techniques and video marketing strategies have enhanced the club's brand. Effective use of social media has greatly increased engagement.

FOOD ENERGY FOR ATHLETES

OPPORTUNITIES

Fostering the engagement of the fan audience present at the San Siro Stadium through a social initiative aimed at making them protagonists.

CHALLENGE

Fostering the engagement of the fan audience present at the San Siro Stadium through a social initiative aimed at making them protagonists.

Solution

Designing the spot, directing choices, casting and location scouting, shooting, editing and post-production: these are the steps followed by the production to create the spot shown during Milan's matches, which helped increase user engagement on the club's social channels.

Play Video

75k

Fans in attendance at San Siro Stadium

27 mln

Facebook Follower AC Milan

+100%

Social engagement during matches

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