Maybe we will disappoint some of you, but it is our duty to tell you that no, owning a smartphone and opening your social profile does not make you specialists in the sector: the management of social media, on a professional level, is a delicate and complex activity that requires the use of different figures.…
A winning company is a company that presents itself to the public – and therefore to its potential customers – with a clear and consistent image. All the different means of communication used must be coordinated, not only from the point of view of content, but also and above all from the graphic point of…
How many times have we heard that online marketing is the only frontier because it is more effective than offline? Often the latest generation marketing managers are oriented towards “one direction” choices, which a priori exclude the more traditional, non-digital means in their plans. However, this is a short-sighted or partially efficient choice. The marketing…
From Addressable TV to the challenge of the new digital terrestrial We are in 2020 and TV still remains one of the most important mass media in Italy, able to reach millions of people every day with great effectiveness. An importance confirmed by the data: during the lockdown period, for example, there was an increase…
The pandemic caused by the Coronavirus has affected our daily lives and has had significant effects on businesses and workers. The measures for reducing social contact have forced the total closure of some sectors/companies, for others the adoption of organizational measures to safeguard the health of workers, promoting smart working, imposing measures of physical separation…
Coronavirus has revolutionized our days, impacted heavily on priorities and freedoms, redesigning our habits and the relationship with the media. In this panorama, the companies that have managed to communicate closeness to their customers have differentiated, through beneficial initiatives but also by transmitting to their customers hope for the future. We are therefore ready to…
Following the Covid emergency, digital is no longer an accessory medium but is central to new consumer habits. For this reason, we propose participation in remote training courses on the main issues related to digital communication, held by experts in the sector and customized for the participating company. The duration of each webinar is approximately…
E-Commerce: sell online now! We offer a very interesting package that includes the creation of an easy e-shop site, using the Prestashop responsive platform and including a dedicated training course and a launch campaign on Facebook. Your new website We create template or custom websites on the WordPress responsive platform with a “turnkey” service,…
These are solutions to keep in touch with your customers through digital tools. The chatbot on your site A chatbot is a chat with an automated response part, which can be installed on any website because it has an underlying engine such as Facebook Messenger, Google Assistant or Amazon Alexa. To set up a…
Advertising on social networks Facebook, Instagram, YouTube, Linkedin, Twitter, Pinterest: it is important to be present on social networks and to better manage communication on these channels, also creating ADV campaigns with specific objectives: increase the engagement, brand awareness, sales of your e-commerce. For more information on social activities, visit the dedicated section of our…