Welcome to the Spada Media Group blog, where we delve into the world of marketing and advertising through a professional lens. In this space, we share experiences, trends and advanced strategies to guide professionals in the complex landscape of corporate communication.
AI and Brand Design: news and trends
Artificial intelligence (AI) is revolutionizing brand design, offering innovative solutions that make the creative process more accessible, dynamic and…
Corporate rebranding: the Decathlon case
Rebranding is a marketing strategy of significantly changing a company’s identity, including elements such as name, logo, design and…
The art of Christmas advertisements: the best of 2023
Christmas, with its timeless charm, is more than just a holiday; it is a time of year when magic and human warmth seem to envelop every moment…
Corporate Identity: what it is and how it is achieved
Corporate Identity is the set of visual, verbal, and communicative elements that identify a company or organization and represent its
How to have a consistent and effective Brand Identity
A winning company is one that presents itself to the public-and thus to its potential customers-with a clear and consistent
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