Welcome to the Spada Media Group blog, where we delve into the world of marketing and advertising through a professional lens. In this space, we share experiences, trends and advanced strategies to guide professionals in the complex landscape of corporate communication.
ChatGPT Ads Has Arrived in Italy—What Does This Mean for Online Advertisers?
Starting August 24, 2026, ChatGPT will display ads to Italian users. Google Ads and Meta Ads now face a third competitor on their own turf, with rules all its own…
Digital Twins and virtual influencers, how to use them in a social strategy
Digital twins and virtual influencers are entering social strategies in an increasingly structured way. These figures are…
How to measure digital marketing results (without being fooled by data)
There are digital campaigns that show growing numbers without producing a measurable effect on business. They increase traffic, clicks and conversions attributed…
Shopping Ads in Google’s AI Mode change the rules for brands and retailers
Google’s test of AI Mode-integrated Shopping Ads marks a shift from keyword search to context-based search. It changes the way the ad…
Brand storytelling in 2026 how to stay recognizable when everyone is using AI
In 2026, brand storytelling is about an organization’s ability to make its voice recognizable…
From search engine to answer engine. How SEO changes in the age of AI.
In 2026, SEO will no longer be limited to ranking in classic search engine results. Pages are today intercepted, synthesized…
Google AI Campaigns: how to use artificial intelligence to improve ADV performance
Google AI Campaigns represent one of the most significant developments in the…
Positioning yourself on AI: how to get found on ChatGPT, Perplexity and Copilot
In recent years, online search is changing. In addition to Google, today millions of people inform themselves through…
Google Analytics, how to stop looking at the wrong numbers
Monitoring the performance of a website is now one of the most important activities for any business that wants to grow online. A site is not only a digital storefront, but…
Predictive content marketing: how to anticipate audience needs with AI
Predictive content marketing represents one of the most interesting innovations in contemporary digital marketing. Through the combined use of intelligence…
GEO -Generative Engine Optimization, a guide to the new SEO for AI
The evolution of search engines is revolutionizing the way content is found online. With the arrival of artificial intelligence…
Social Media Advertising: a guide to a winning strategy
Social Media Advertising is now one of the most effective tools for growing brands, products and services online. Thanks to platforms such as Facebook, Instagram, TikTok, LinkedIn and Pinterest, it is possible to reach audiences…
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