Media
The 2026 ATP Finals in Turin and the Fall TV Schedules That Matter for TV Advertising
Fall brings with it two events that will keep Italians glued to their TVs. First, the Nitto ATP Finals…
July 22, 2026
No Comments
Welcome to the Spada Media Group blog, where we delve into the world of marketing and advertising through a professional lens. In this space, we share experiences, trends and advanced strategies to guide professionals in the complex landscape of corporate communication.
The 2026 ATP Finals in Turin and the Fall TV Schedules That Matter for TV Advertising
Fall brings with it two events that will keep Italians glued to their TVs. First, the Nitto ATP Finals…
Why Advertise in Newspapers Today?
One might think that newspaper advertising is a relic of the past, superseded by digital media. In reality, newspaper advertising
How a multichannel advertising campaign works
A multichannel campaign works when each channel has a specific role within the same pathway. Presiding over multiple…
How to read coverage, frequency and visibility into a media plan
In media planning, visibility and coverage are often confused. The problem arises when we read the numbers as describing…
Media planning today is a strategic choice, not just a technical one
When it comes to media planning, the risk is always the same: to reduce it to a matter of purchases, formats and budgets. In reality, media planning…
Connected TV and Programmatic: how the role of the Media Center is changing
Connected TV and programmatic advertising are fundamentally changing the way brands plan…
Why advertise in newspapers: benefits, targeting and strategy
In an age dominated by digital, advertising in newspapers might seem like an outdated choice. Yet, it is still an extremely effective tool for strengthening the…
Real-Time Bidding: practical guide to maximizing your media center strategies
In the digital advertising landscape, Real-Time Bidding (RTB) has become one of the…
Data-Driven Marketing: how to use data to increase the ROI of strategies
In today’s digital landscape, Data-Driven Marketing represents a strategic lever…
Top 5 Christmas commercials 2024: the most creative and memorable campaigns
The Christmas season is the perfect time for businesses to connect with the public through exciting messages…
Listening to Radio Third Quarter 2024.
RTL 102.5 is confirmed as the leader among Italian broadcasters. Radio once again confirms itself as a solid and beloved medium for Italians…
How Artificial Intelligence is revolutionizing television advertising
In recent years, Artificial Intelligence (AI) has profoundly transformed the landscape of TV advertising. With the increasing…
Request information