We produce video spots and commercials designed to clearly communicate the brand message. We work on concept, script, production and post-production, with a focus on consistency with the communication strategy and marketing objectives. The commercials are designed to work on TV, digital and social, adapting to the different formats required by the platforms.
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Commercials can have different purposes and require different approaches at the creative and production stage. Popular formats include:
- Institutional commercials
- Product commercials
- Commercials for digital and social campaigns
- Emotional and narrative videos
- Vertical formats for mobile platforms
These contents are designed to maintain visual and narrative consistency while adapting to the short timeframes and languages of digital channels.
Designing a commercial requires an initial analysis phase, which is useful in defining message, target audience and objective. The production process follows clear steps:
1 -Defining the concept
2- Writing the script
3- Storyboarding and preparation for filming
4- Production in studio or on location
5- Editing, color correction and sound design
This structure allows consistency and quality to be maintained even on short formats intended for social or programmatic adv.
Each channel requires specific formats. Commercials intended for TV follow different narrative logic than vertical content for TikTok, Instagram, or YouTube Shorts. Adapting the materials allows the message to remain recognizable and clear even in contexts with short durations.
A well-designed commercial helps make the brand more recognizable and improves the perception of the product or service. It can support advertising campaigns already underway and offer versatile content that is also useful on other touchpoints. Attention to script and image directly affects the spot's ability to be remembered and remain easily associated with the brand.
We work with companies from different sectors and adapt the visual style to the brand positioning. Each project is custom-built, considering business needs, tone of voice and communication objectives. The result is a commercial capable of integrating with the overall strategy and being used in multichannel campaigns. In addition, we pay attention to consistency between narrative, image, and context of use so that the commercial works effectively in different communication environments.
The cost of a commercial varies depending on several factors:
- duration of the format
- type of location or set
- number of people involved
- use of actors, voice-overs, or animations
- need for multiple versions
A more accurate estimate requires a direct discussion of the project’s requirements and the type of content needed.
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