Google ADS, the base of every web marketing strategy
Google Ads campaigns are the most effective advertising tool within search engines. They consist in making an ad appear with the link to your site in the top positions of Google when specific keywords are searched by the user. This activity makes it possible to direct highly targeted visitors to their website, as they are interested in topics related to their products and services, thus promoting the low-cost generation of contacts and leads.
The salient feature of Google Ads campaigns is the cost in pay-per-click mode: once the daily spending budget has been defined and loaded, Google charges the advertiser a cost only for the actual clicks made by users on the sponsored ads.