Advertising online is not everyone’s job: the web, in fact, offers infinite potential, but you have to be really good to be able to make the most of it. For this reason, if you intend to start an advertising campaign, it is advisable to contact experts in the sector, who know how to use the tools that the internet itself – or, more precisely, the main search engine globally, namely Google – in the most effective way. – makes available for this purpose.
One of the primary objectives of an online advertising campaign is to create lead generation, i.e. to expand the network of contacts in order to increase the pool of potential customers interested in certain products or services. So let’s find out what are the tools that Google offers to increase leads and offer greater visibility to your company.